Attensity is the text mining and analytics for companies that use social media to market their products, and to understand their customers.
The San Francisco Chronicle reported on January 8, 2010 in "Cafes juggle needs of Wi-Fi regulars, walk-ins" that this is the age of Yelp, Twitter and Foursquare. Looked at alone, online comments may seem like babble. Attensity allows people to get feedback from their customers, get into conversations with the public on their products, and innovate products and services in response.
When regular customers defect and rant online about a business' products and services rather than tell it to a business owner's face, a business needs an application to access structured and unstructured data to find information in response to queries and present insights for decision-making to respond to consumer feelings.
Attensity has an office in Palo Alto, CA, with many of its management seeming to come from Business Objects, a French enterprise software company, specializing in business intelligence that became a part of SAP AG since 2007.
In November 2009, Equifax revealed data that Northern California remains particularly vulnerable to small business bankruptcies. Three Northern California areas made the top 15 among the country's hardest hit small business bankruptcy regions during September: Sacramento, Oakland-Fremont-Hayward and the San Jose-Sunnyvale area of Silicon Valley. Whether a business fails may have a lot to do with understanding the customer voice. Companies reorganizing from bankruptcy might consider tools to better interpret and manage an organization's customer data to get information for operations decision making.
Look to a Northern California bankruptcy attorney for assistance in financial planning. Consulting an experienced bankruptcy lawyer is a key step not only in initiating the bankruptcy process, but in managing it with the goal of making the process run as smoothly as possible.
